Taglines are short, memorable statements used in marketing efforts to express a company’s positioning, personality, and brand. The purpose of developing a tagline is to leave your target audience with…

It is very easy to overlook certain errors or typos while writing. Both experienced and amateur writers fall victim to this, especially when working on a tight deadline. However, being…

The efficiency of a writer is in the ability to produce quality work within a stipulated period. However, meeting writing deadlines can be very daunting as you grow in the…

Many people fail to identify the difference between a memoir and an autobiography. They struggle to recognise the thin line that separates one from the other. Interestingly, a lot of…

Every writer desires to remain in his reader’s mind for as long as possible. Knowing how to break your stories or ideas into a series can be a very good…

Grammar, punctuation, and sentence construction are issues that many authors struggle with, and although these issues are significant, the editing process should not typically begin with them. Why? Because expressing…