Taglines are short, memorable statements used in marketing efforts to express a company’s positioning, personality, and brand. The purpose of developing a tagline is to leave your target audience with a favourable perception of your business. The words ‘tagline’ and ‘slogan’ are frequently used interchangeably. However, there are some apparent distinctions between the two: A…

It is very easy to overlook certain errors or typos while writing. Both experienced and amateur writers fall victim to this, especially when working on a tight deadline. However, being a writer demands that you are a master of your language of communication, in addition to being an authority on the subject matter on which…

The efficiency of a writer is in the ability to produce quality work within a stipulated period. However, meeting writing deadlines can be very daunting as you grow in the profession. The more proficient you become, the more difficult it becomes for you to meet your deadlines because satisfied clients would begin to make recommendations…

Many people fail to identify the difference between a memoir and an autobiography. They struggle to recognise the thin line that separates one from the other. Interestingly, a lot of writers fall into this ditch as well. They use the words interchangeably. They think of a memoir as a written history of someone’s life, which…

Every writer desires to remain in his reader’s mind for as long as possible. Knowing how to break your stories or ideas into a series can be a very good way of achieving it. Once your reader is captivated by the first piece and is aware of two and three being underway, you are already…

Grammar, punctuation, and sentence construction are issues that many authors struggle with, and although these issues are significant, the editing process should not typically begin with them. Why? Because expressing your thoughts as clearly as possible is the fundamental goal of editing. Therefore, it is better to start by concentrating on the overall order and…

Punctuations add silent intonation to your work. By observing a comma, a full stop, an exclamation mark, or a question mark, your reader can pause, stop, stress, or ask a question. Punctuations make your writing more precise and clear, especially when used properly. More so, while we use sentences as the basic building components, punctuations…

While proofreading and editing are two distinct steps in a continual review process, they have varied impacts on a manuscript. Editing (also known as copy editing) tackles problems of style, vocabulary, and formatting, and occasionally also involves rewriting and restructuring the content. Proofreading, on the other hand, focuses on grammar and punctuation. However, to know…

There are different reasons why people become authors, from making an impact to giving other people a voice. However, unless you want to give out all the books at no cost, you need to sell your book. As humble as writers like to be, your book can have a wider reach only if you sell…

Every writer, regardless of their genre, hopes to write books that become bestsellers after publishing. But these hopes are usually dashed when the books don’t perform well. Nonfiction writing isn’t a walk in the park. From the planning to the publishing and promotion stage, many creative and strategic processes are involved. It can be quite…

Did you know that most readers make the decision to read your article based on its topic and the introduction? That is why you need to write introductions that will have them glued till the last word in the article. Everyone can write a blog introduction, but not everyone can write a captivating introduction. To make your…

Every writer has a unique writing style. While some are aware of theirs, others are not. If you fall into the latter category, this article is your guide to discovering your writing style. What is your writing style? Your writing style is your writing identity. It is your distinct writing voice that makes people recognise…