Taglines are short, memorable statements used in marketing efforts to express a company’s positioning, personality, and brand. The purpose of developing a tagline is to leave your target audience with…

It is very easy to overlook certain errors or typos while writing. Both experienced and amateur writers fall victim to this, especially when working on a tight deadline. However, being…

The efficiency of a writer is in the ability to produce quality work within a stipulated period. However, meeting writing deadlines can be very daunting as you grow in the…

Many people fail to identify the difference between a memoir and an autobiography. They struggle to recognise the thin line that separates one from the other. Interestingly, a lot of…

Every writer desires to remain in his reader’s mind for as long as possible. Knowing how to break your stories or ideas into a series can be a very good…

Grammar, punctuation, and sentence construction are issues that many authors struggle with, and although these issues are significant, the editing process should not typically begin with them. Why? Because expressing…

Punctuations add silent intonation to your work. By observing a comma, a full stop, an exclamation mark, or a question mark, your reader can pause, stop, stress, or ask a…

While proofreading and editing are two distinct steps in a continual review process, they have varied impacts on a manuscript. Editing (also known as copy editing) tackles problems of style,…

There are different reasons why people become authors, from making an impact to giving other people a voice. However, unless you want to give out all the books at no…

Every writer, regardless of their genre, hopes to write books that become bestsellers after publishing. But these hopes are usually dashed when the books don’t perform well. Nonfiction writing isn’t…

Did you know that most readers make the decision to read your article based on its topic and the introduction? That is why you need to write introductions that will…

Every writer has a unique writing style. While some are aware of theirs, others are not. If you fall into the latter category, this article is your guide to discovering…